UK Media Company
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Objective
To increase uptake of new programming ideas
Duration
One year
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Background
- UK Media broadcasting company
- Innovation Director required to inspire the business with new programming ideas across interactive media platforms that would attract and increase market share
- The need to improve selling and influencing skills to a variety of internal stakeholders
Assignment
- A series of bi-weekly coaching sessions
- To be a “creative thinking partner” on new programming ideas
- To develop influencing and communication skills
Results
- Improved non-verbal and verbal negotiating and influencing skills increasing personal impact of driving results
- Roll out of innovation and creativity workshops across the UK leading to generation of new programming ideas across the company
- Increased uptake of new programming ideas into the organisation increasing market share.
* Client name confidential